25th Anniversary Sweepstakes

Share a memory for a chance to win a Virtual Happy Hour with our founder, Rob Tod

In 1995, Rob Tod founded Allagash Brewing Company. With cobbled-together dairy equipment, he started brewing Allagash White—a beer that frankly no one was interested in drinking at the time. Rob kept at it and we’re proud to celebrate our 25th anniversary this year.

25 winners will get the chance to hang out with Rob in celebration of this historic milestone.

To enter our 25th Anniversary Sweepstakes, tag your Instagram photos with @allagashbrewing and  #ShareAllagashSweeps or click below to upload a photo. The sweepstakes runs between 9:00 AM EST on 06/24/2020 and 11:59 PM EST on 07/31/2020. See sweepstakes rules for complete terms and conditions.

Official Sweepstakes Rules


Allagash Brewing Company (“Sponsor”)

Share Allagash Sweepstakes (the “Promotion”)

Official Rules





SWEEPSTAKES PERIOD:  The Sweepstakes starts on June 24, 2020 at 9:00 am Eastern Time (“ET”) and ends at 11:59 pm ET on July 31, 2020 (“Sweepstakes Period”).All entries must be received by Sponsor no later than 11:59 p.m. ET on July 31, 2020. Entry is free, and no purchase or payment of any kind is necessary to enter or win this Sweepstakes.

ELIGIBILITY: The Sweepstakes is offered and open only to legal residents of the fifty (50) United States and District of Columbia who are age 21 or older at time of entry.  Void wherever prohibited or restricted by law.  Employees, officers and directors and representatives of Sponsor and its licensed industry members, including all retailers, manufacturers, and wholesalers, as well as industry members’ immediate families (defined as parent, child, sibling, spouse) or same households (whether or not related), and those entities involved in the preparation of materials and/or administration of this Sweepstakes, are not eligible to enter.

By participating in the Sweepstakes, each entrant agrees to abide by and be bound by these official rules (“Official Rules”) and decisions of Sponsor, which shall be final and binding in all respects.  All federal, state and local laws apply.

HOW TO ENTER: During the Sweepstakes Period, there are two ways to enter the sweepstakes:

  1. Instagram: Enter the sweepstakes by posting your photo or video to Instagram sharing a memory you have about Allagash beer or the brewery using the hashtag “#ShareAllagashSweeps” and tagging @allagashbrewing. The hashtag must be used to enter. Multiple entries are allowed, at most one entry per day. Upon posting the photo (with proper hashtag and tagging), you will automatically be entered into the Sweepstakes. You must be a registered user of Instagram in order to participate. Go to www.instagram.com to open a free account if you do not already have one. Your Instagram account must be set to the “public” setting. Instagram has its own Terms and Conditions and Privacy Policy, please read them closely. All Instagram entries must comply with the Terms of Service of: Instagram (http://instagram.com/legal/terms/)
  2. Online Submission:  Upload your Submission directly at allagash.com/share-allagash-sweeps. Follow the online instructions to upload your selected Submission on the Sweepstakes site and complete the online registration form with all required information.  After having read and agreed to these Official Rules, click the submit button to submit your online photo submission and entry.

Entries generated by script, macro or other automated means or by any means that subvert the entry process are void. Entries received before or after the Sweepstakes Period will be void. No other method of entry will be accepted. Data charges may apply.  Sponsor is not responsible for any charges entrant may be charged by wireless service provider arising from or relating to entrant’s participation in the Sweepstakes.

By participating in this Sweepstakes, entrant acknowledges and agrees that he or she will clearly and conspicuously disclose that he or she is participating in this Sweepstakes in any online social sharing interaction that references the Sweepstakes or is used to obtain entries in connection with this Sweepstakes. At a minimum, the hashtag #ShareAllagashSweeps must be included in all social media communications sent pursuant to the Sweepstakes. Sponsor reserves the right in its sole discretion to disqualify any entrant who does not adequately disclose his or her participation in this Sweepstakes while engaging in any online social sharing interaction during the Sweepstakes Period.

Entries that do not include any required disclosures or hashtag will not be eligible and will be disqualified. Automated and/or third party Entries are prohibited and will be disqualified. Multiple participants are not permitted to share the same email address or Instagram account. Any attempt by any participant to obtain more than one entry per day, by using multiple and/or different identities, forms, registrations, email addresses, logins, or any fraudulent methods or attempt to circumvent the rules will void that participant’s plays and/or Entries, and that participant may be disqualified at Sponsor’s discretion. In the event of a dispute as to any Entry, the authorized account holder of the email address associated with the pertinent Instagram account will be deemed to be the entrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holder to the Sponsor or forfeit the prize. Entries that are incomplete, illegible, corrupted, false, lost, late or misdirected, deceptive or otherwise not in compliance with the Official Rules may be disqualified from the Sweepstakes at Sponsor’s sole and absolute discretion. All potential winners are subject to verification before any prize will be awarded. Normal Internet access, phone, data, and usage charges imposed by your online or phone service may apply.


  • Images of Sponsor’s logos, trademarks, etc. (“Sponsor’s Marks”) are not required in the Entry.
  • LIMITED LICENSE: Entrants may use Sponsor’s Marks for purposes of this Sweepstakes only. No other rights in or to Sponsor’s Marks are granted hereunder.
  • Entry must be the original work of the entrant, must not have been previously published, must not have won previous awards, and must not have been submitted in any other promotion
  • Entry must not infringe third party rights by including, for example, the copyrights, trademarks, logos or products (such as company names, labels or symbols, other than Sponsor’s Marks, to the extent permitted hereunder) or images that have been created, distributed, aired or published by others.
  • Entry must not violate rights of privacy or publicity or other proprietary rights of any person or entity.
  • If an Entry contains any material or elements that are not owned by the entrant, and/or which are subject to the rights of third parties, the entrant is responsible for obtaining, prior to submission of the Entry, any and all releases, permissions and consents necessary to permit the use and exhibition of the Entry by Sponsor in the manner set forth in these Official Rules, including, without limitation, permissions from any person who is mentioned in, appears in or is identifiable in the Entry and permissions from any person who took the photograph of the entrant.

Sponsor reserves the right to request proof of these permissions in a form acceptable to Sponsor from any entrant at any time. Failure to provide such proof may, if requested, render Entry null and void and may render the entrant ineligible to receive a prize. By submitting an Entry, entrant warrants and represents that he/she and any persons who are appearing or identifiable in the Entry consent to the submission and use of the Entry in the Sweepstakes and to its use as otherwise set forth herein.

By submitting an Entry, entrant represents and warrants that the Entry conforms to these Official Rules and Appendix A for additional Entry Guidelines and understands that Sponsor, in its sole discretion, may disqualify the Entry for any reason, including if it determines, in its sole discretion, that the Entry fails to conform to these Official Rules in any way or otherwise contains unacceptable content as determined by Sponsor.  Entry must meet all Content Guidelines (as described in Appendix A) and has the right to void any entries that contain material which Sponsor finds inappropriate at its sole discretion.

USE OF ENTRIES: By submitting an Entry, entrant hereby grants to Sponsor and its successors, licensees and assigns a nonexclusive, irrevocable license to reproduce, distribute, display, perform, create derivative works based upon, or otherwise exploit the Entry in any manner or media now known or hereafter devised throughout the world in perpetuity for advertising, promotional and other purposes, without further compensation, notification, right of review, approval or consideration. Entrant agrees that Released Parties (as defined below) are not responsible for any unauthorized use of Entries by third parties. Sponsor has no obligation to make use of the rights granted herein.

WINNER SELECTION/NOTIFICATION: Twenty-five (25) winners will be selected at random on or about August 7th from among all eligible Entries.   The selected winners will be contacted by e-mail at the address submitted with the Entry by a representative of Sponsor by no later than August 17th with instructions on how to claim the prize.  If potential winner does not respond and comply with the instructions in the notification within forty-eight (48) hours after Sponsor sent the message or is not in compliance with these Official Rules, he/she will forfeit the prize and Sponsor will select an alternate potential winner. Potential winner may be required to execute an Affidavit of Eligibility and a Liability and Publicity Release (unless prohibited by law), which must be returned within five (5) days of date appearing on prize notification. Return of prize or prize notification as undeliverable, failure to sign and return requested documentation within the specified time period, the inability of Sponsor to contact potential winner within a reasonable time period or noncompliance with these Official Rules by potential winner will result in disqualification and, at Sponsor’s sole discretion, the prize will be awarded to an alternate entrant in accordance with these Official Rules.


Twenty-five (25) winners will receive:

  • An invitation to join Allagash founder for a virtual happy hour at the date/time of Sponsor’s choosing after the conclusion of the sweepstakes, as well as an Allagash prize back valued at $25.

Alcohol beverages are not part of the prize.  Prize is awarded “as is” with no warranty or guarantee, either express or implied.  All federal, state and local taxes and all costs and expenses associated with prize acceptance and use not specified herein as being provided are the sole responsibility of the winner. Winner may not substitute, assign or transfer prize, but Sponsor reserves the right, at its sole discretion, to substitute prize with one of comparable or greater value. Prize is not redeemable for cash. All prize details are at Sponsor’s sole discretion.  If winner cannot accept a prize as stated, prize will be forfeited in its entirety and awarded to an alternate winner.  Upon prize forfeiture, no compensation will be given.

RELEASE OF LIABILITY: By participating in the Sweepstakes, each entrant agrees to release, indemnify, discharge and hold harmless Sponsor, Instagram, and their respective parent entities, affiliates, subsidiaries, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the foregoing (collectively, “Released Parties”) from and against any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Sweepstakes or any Sweepstakes-related activity, the acceptance, possession, use or misuse of any prize and/or Sponsor’s use of the rights granted herein.

PUBLICITY GRANT: Except where prohibited, participation in the Sweepstakes constitutes each entrant’s consent to the use by Sponsor and its designees of his/her name, voice, biographical information, image, likeness, social media account name, profile photograph, hometown and state for advertising, publicity, promotional and other purposes, in any manner, in any and all media now or hereafter known, worldwide in perpetuity, without compensation or additional consents from entrant or any third party and without prior notice, right of review, approval or consideration, and to execute specific consent to such use if asked to do so.

GENERAL CONDITIONS: Released Parties assume no responsibility or liability for (a) any lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled Entries, tweets, posts, messages, email or mail; (b) lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing or judging of Entries, the announcement of the prize or in any Sweepstakes-related materials; (c) any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Sweepstakes; or (d) injury or damage to any person’s computer related to or resulting from participating in this Sweepstakes or downloading materials from or use of any social media platform. Persons who tamper with or abuse any aspect of the Sweepstakes or social media platform, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated Entries will be void.

Should any portion of the Sweepstakes be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of Entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes and, if terminated, at its discretion, select the potential winner from all eligible, non-suspect Entries received prior to action taken using the judging procedure outlined above or as otherwise deemed fair and appropriate by Sponsor.



APPLICABLE LAW.  All disputes, claims, and causes of action will be resolved individually, without resort to any form of class action, in an action in a State or Federal court located in Maine.  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant and/or Sponsor in connection with the promotion, will be governed by, and construed in accordance with, the laws of the State of Maine, without regard for conflicts of law doctrine of any jurisdiction.

REQUEST FOR WINNER’S NAME: For the winner’s name (available after September 30th, 2020), send a self-addressed stamped envelope on or before September 30th to:

Allagash Brewing Company

50 Industrial Way

Portland, Maine 04103

Sponsor:  Allagash Brewing Company, 50 Industrial Way, Portland, Maine 04103

© 2020 Allagash Brewing Company


This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Instagram.

INSTAGRAM® is a registered trademark of Instagram, LLC

Appendix A


Entries may not contain, as determined by Sponsor in its sole discretion, any content that:

  • depict consumers under the age of 21;
  • depict consumption occurring in a location where beer or other alcoholic beverages are not allowed;
  • portray, encourage, or condone drunk driving;
  • depict situations where beer is being consumed excessively, involuntarily, as part of a drinking game or dare;
  • portray persons lacking control over their behavior as a result of consuming beer;
  • portray or imply illegal activity as a part of drinking beer;
  • make representations about unsubstantiated health benefits;
  • claim or represent that individuals cannot obtain social, professional, educational, athletic, or financial success or status without beer consumption;
  • claim or represent that individuals cannot solve social, personal, or physical problems without beer consumption;
  • is sexually explicit or suggestive; unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group;
  • profane or pornographic; contains nudity;
  • contain material which is (or promote activities which are) in Sponsor’s sole discretion, hateful, slanderous, libelous, sexually explicit, obscene, pornographic, inappropriate, violent, discriminatory (based on race, sex, religion, natural origin, physical disability, sexual orientation or age), illegal (e.g., underage drinking, substance abuse), offensive, threatening, profane, or harassing; or contain material that is threatening to any person, place, business, group; or contain words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation or socioeconomic group; or contain images, words or text portraying nudity, acts of violence, or acts that are or appear to be unlawful or dangerous or in violation of, or contrary to the laws or regulations in any state where the entry is created in their application.
  • promotes illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous;
  • promotes any particular political agenda or message;
  • is obscene or offensive; endorses any form of hate or hate group;
  • appears to duplicate any other submitted Entry;
  • defames, misrepresents or contains disparaging remarks about Sponsor, its products or services, other people or companies;
  • contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others, without permission
  • contains copyrighted materials owned by others (including music, photographs, sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media), without permission, to the extent permission is necessary;
  • includes third parties, including but not limited to minors, celebrities, and friends, who have not expressly authorized entrant to display their image or likeness. If the Entry contains an identifiable person other than the entrant who submitted the Entry, by submitting the Entry, the entrant represents and warrants that he/she has obtained the consent of such person to the use of the Entry as outlined herein.
  • contains materials embodying the names, likenesses, voices, or other indicia identifying any person (living or dead), such as license plate numbers, personal names, e-mail addresses or street addresses, including, without limitation, celebrities and/or other public or private figures, living or dead, without permission, to the extent permission is necessary;
  • communicates messages or images inconsistent with the positive images and/or good will with which Sponsor wishes to associate; and/or
  • copies or or otherwise plagiarize from any source or have previously been published commercially or submitted in or won any sweepstakes or sweepstakes.
  • violates any law.