**** SWEEPSTAKES OFFICIAL RULES ****
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER
OR WIN THIS SWEEPSTAKES. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.
THE SWEEPSTAKES IS OPEN TO LEGAL RESIDENTS IN THE CONTINENTAL UNITED STATES WHO ARE AT LEAST 21 YEARS OF AGE AT THE TIME OF ENTRY. VOID WHERE PROHIBITED BY LAW. BY ENTERING THIS SWEEPSTAKES, YOU REPRESENT THAT YOU HAVE READ AND ACCEPTED THESE OFFICIAL RULES.
The Allagash 30th Anniversary sweepstakes (the “Sweepstakes”) is sponsored by Allagash Brewing Company (“Allagash”), 50 Industrial Way, Portland, ME (the “Sponsor”).
SWEEPSTAKES PERIOD: The Sweepstakes starts on April 29, 2025 at 9:00 am Eastern Time (“ET”) and ends at 11:59 pm ET on July 1, 2025 (“Sweepstakes Period”). All entries must be received by Sponsor no later than 11:59 p.m. ET on July 1, 2025. Transmission is not proof of receipt. Entry is free, and no purchase or payment of any kind is necessary to enter or win this Sweepstakes.
ELIGIBILITY: The Sweepstakes is offered and open only to legal residents of the continental United States who are age 21 or older at time of entry. Allagash is committed to responsible advertising and marketing and adheres to the Brewers Association Marketing and Advertising Code. Void in all other states and where prohibited. Employees, officers and directors of Sponsor, and those entities involved in the preparation of materials and/or administration of this Sweepstakes, suppliers, distributors, or retailers of alcohol-beverage products, and their immediate family members (spouse and children living in the same household) are not eligible to enter.
By participating, you agree to abide by these official rules (“Official Rules”) and decisions of Sponsor, which shall be final and binding in all respects.
HOW TO ENTER: There are two methods of Entry: (1) During the Sweepstakes Period, enter the sweepstakes by posting your photo or video to your Instagram feed sharing a memory or story you have about Allagash beer or the brewery using the hashtag “#Allagash30Sweepstakes” and tagging @allagashbrewing. The hashtag must be used to enter. Multiple entries are allowed. Upon posting the photo or video (with proper hashtag and tagging), you will automatically be entered into the Sweepstakes. You must be a member of Instagram in order to participate. Go to www.instagram.com to open a free account if you do not already have one. Your Instagram account must be set to the “public” setting. Instagram has its own Terms and Conditions and Privacy Policy, please read them closely.
Entries generated by script, macro or other automated means or by any means that subvert the entry process are void. Entries received before or after the Sweepstakes Period will be void. No other method of entry will be accepted. Data charges may apply. Sponsor is not responsible for any charges entrant may be charged by wireless service provider arising from or relating to entrant’s participation in the Sweepstakes.
All entries must comply with the Terms of Service of: Instagram (http://instagram.com/legal/terms/)
(2) During the Sweepstakes Period, legibly handwrite your complete name, mailing address, phone number, date of birth, and a memory or story you have about Allagash and mail a postcard or a card that is no smaller than 3 ½ x 5 inches and no larger than 4 ¼ x 6 inches, with proper postage to: Attn: Allagash 30 Sweepstakes, 50 Industrial Way, Portland ME 04103. All write-in entries must be postmarked by July 1, 2025. There is a limit of one (1) write-in entry per envelope/postcard. Each envelope/postcard is considered one (1) entry into the Sweepstakes. Multiple entries submitted or completed by anyone other than the Entrant are void. No mechanical reproductions will be accepted. Write-in entries must contain all entry fields outlined above; otherwise, they are void and will not be eligible to win.
CONTENT GUIDELINES:
Entries may not contain, and will be disqualified, as determined by Sponsor in its sole discretion, any content that:
depict consumers under the age of 21;
depict consumption occurring in a location where beer or other alcoholic beverages are not allowed;
portray, encourage, or condone drunk driving;
depict situations where beer is being consumed excessively, involuntarily, as part of a drinking game or dare;
portray persons lacking control over their behavior as a result of consuming beer;
portray or imply illegal activity as a part of drinking beer;
make representations about unsubstantiated health benefits;
claim or represent that individuals cannot obtain social, professional, educational, athletic, or financial success or status without beer consumption;
claim or represent that individuals cannot solve social, personal, or physical problems without beer consumption;
is sexually explicit or suggestive; unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group;
profane or pornographic; contains nudity;
contain material which is (or promote activities which are) in Sponsor’s sole discretion, hateful, slanderous, libelous, sexually explicit, obscene, pornographic, inappropriate, violent, discriminatory (based on race, sex, religion, natural origin, physical disability, sexual orientation or age), illegal (e.g., underage drinking, substance abuse), offensive, threatening, profane, or harassing; or contain material that is threatening to any person, place, business, group; or contain words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation or socioeconomic group; or contain images, words or text portraying nudity, acts of violence, or acts that are or appear to be unlawful or dangerous or in violation of, or contrary to the laws or regulations in any state where the entry is created in their application.
promotes illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous;
promotes any particular political agenda or message;
is obscene or offensive; endorses any form of hate or hate group;
appears to duplicate any other submitted Entry;
defames, misrepresents or contains disparaging remarks about Sponsor, its products or services, other people or companies;
contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others, without permission
contains copyrighted materials owned by others (including music, photographs, sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media), without permission, to the extent permission is necessary;
includes third parties, including but not limited to minors, celebrities, and friends, who have not expressly authorized entrant to display their image or likeness. If the Entry contains an identifiable person other than the entrant who submitted the Entry, by submitting the Entry, the entrant represents and warrants that he/she has obtained the consent of such person to the use of the Entry as outlined herein.
contains materials embodying the names, likenesses, voices, or other indicia identifying any person (living or dead), such as license plate numbers, personal names, e-mail addresses or street addresses, including, without limitation, celebrities and/or other public or private figures, living or dead, without permission, to the extent permission is necessary;
communicates messages or images inconsistent with the positive images and/or good will with which Sponsor wishes to associate; and/or
copies or or otherwise plagiarize from any source or have previously been published commercially or submitted in or won any sweepstakes or sweepstakes.
violates any law.
WINNER SELECTION/NOTIFICATION: 30 winners will be selected at random on or about July 10, 2025 from among all eligible entries. The selected winners will be contacted via DM or comment via Instagram at the handle submitted or contacted by phone with the entry by a representative of Sponsor by the @allagashbrewing Instagram account on or about July 15, 2025 with instructions on how to claim the prize. If any potential winner does not respond and comply with the instructions in the notification within forty-eight (48) hours after Sponsor sent the message or is not in compliance with these Official Rules, he/she will forfeit the prize and Sponsor will select an alternate potential winner. Potential winners may be required to execute an Affidavit of Eligibility and a Liability and Publicity Release (unless prohibited by law), which must be returned within five (5) days of date appearing on prize notification. Return of prize or prize notification as undeliverable, failure to sign and return requested documentation within the specified time period, the inability of Sponsor to contact potential winner within a reasonable time period or noncompliance with these Official Rules by potential winner will result in disqualification and, at Sponsor’s sole discretion, the prize will be awarded to an alternate winner in accordance with these Official Rules.
WINNING PRIZES/ODDS:
Thirty (30) Prize Winners will receive:
1 (one) $100 Visa gift card sent via email.
Prize is awarded “as is” with no warranty or guarantee, either express or implied. Winner may not substitute, assign or transfer prize, but Sponsor reserves the right, at its sole discretion, to substitute prize with one of comparable or greater value. Prize is not redeemable for cash. All prize details are at Sponsor’s sole discretion. If winner cannot accept a prize as stated, prize will be forfeited in its entirety and awarded to an alternate winner. Upon prize forfeiture, no compensation will be given.
Odds of winning a prize depend upon the number of eligible entries.
RELEASE OF LIABILITY: By participating in the Sweepstakes, you agree to release, indemnify, discharge and hold harmless Sponsor, and its respective parents, affiliates, subsidiaries, and advertising and promotion agencies, and their respective officers, directors, shareholders, employees, agents and representatives (collectively, “Released Parties”) from and against any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from your participation in the Sweepstakes or any Sweepstakes-related activity, the acceptance, possession, use or misuse of any prize and/or Sponsor’s use of the rights granted herein.
PUBLICITY GRANT: Except where prohibited, participation in the Sweepstakes constitutes your consent to the use by Sponsor and its designees of your name, voice, biographical information, image, likeness, hometown and state for advertising, publicity, promotional and other purposes, in any manner, in any and all media now or hereafter known, worldwide in perpetuity, without compensation or additional consents from you or any third party and without prior notice, right of review, approval or consideration, and you further agree to execute specific consent to such use if asked to do so. Any submissions or use of your information is subject to Sponsor’s Privacy Policy available at www.allagash.com/privacy/
GENERAL CONDITIONS: Released Parties assume no responsibility or liability for (a) any lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled entries, messages, email or mail; (b) lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of entries, the announcement of the prize or in any Sweepstakes-related materials; (c) any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Sweepstakes; or (d) injury or damage to any person’s computer or mobile device related to or resulting from participating in this Sweepstakes. Persons who tamper with or abuse any aspect of the Sweepstakes, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void.
Should any portion of the Sweepstakes be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes and, if terminated, at its discretion, select the potential winner from all eligible, non-suspect Entries received prior to action by random drawing or as otherwise deemed fair and appropriate by Sponsor.
CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.
APPLICABLE LAW. All disputes, claims, and causes of action will be resolved individually, without resort to any form of class action, in an action in a State or Federal court located in Maine. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant and/or Sponsor in connection with the promotion, will be governed by, and construed in accordance with, the laws of the State of Maine, without regard for conflicts of law doctrine of any jurisdiction.
REQUEST FOR WINNERS’ LIST: For the winners’ names (available after September 30, 2025), send a self-addressed stamped envelope on or before November 30, 2025 to:
Allagash 30th Anniversary Sweepstakes– Winners List
50 Industrial Way
Portland, ME 04103