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Allagash 30th Anniversary Logo

Join in on the Celebration

It’s our Party, and you can join if you want to.

It is officially 30 years since we opened our brewery’s doors way back in 1995. Back then, it was one person, our founder Rob, and one beer: Allagash White. Now, it’s about 130 of us, plenty of beer, and a whole heck of a lot of reasons to celebrate.

So check out the info below, and see all the ways you can come out and make our 30th that much more special.

Allagash 30th Anniversary Logo
Allagash 30th Anniversary Logo

30th Anniversary Celebration Week

All the ways to join in

Family Day

Sunday 6/22

Free ice pops for all in “The Backyard”

Allagash Classics Beer Sampling

Monday 6/23

Register for your spot in our Allagash Classics (free) beer tasting! 21+

Reserve Your Free Spot

“Keep Your Chalice” Day

Tuesday 6/24

While supplies last, take home an official Allagash chalice—after enjoying a delicious beer out of it, of course. (One per person, 21+ only)

Tie Dye Party

Wednesday 6/25

Wear something tie-dye for a chance to win a 30th Anniversary prize pack!

Allagash Gear Day

Thursday 6/26

Wear your favorite Allagash apparel and get a free sample for your effort! Plus, you’ll just look cool.

Allagash-Themed Trivia

Friday 6/27

Test your Allagash knowledge with a special Allagash-themed trivia. Come to show off your masterful memory, stay for the beer, wine, cider, and prizes!

Book Your Spot for Trivia

Tattoo Day

Saturday 6/28

Bet that got your attention. No, this isn’t real tattoos, but we will have plenty of the temporary kind! Also, show off your real Allagash tattoo (we have seen them out there) for a free sample.

Cake Day

Tuesday 7/1

Join us for our brewery’s actual birthday! On the big day you’ll find cake, cake, and beer. And cake. So stop by the brewery on this momentous day for a fresh beer and, of course, tasty tasty cake.

Allagash 30th Anniversary Logo

The Allagash River Cruise

What’s up with the stuffed Moose?

Back around 1995, Allagash didn’t have the largest marketing budget. So, it was no small deal when an ad agency approached Rob with an idea: put some canoes, a placard with Allagash White, and stuffed animals on top of a couple cars and drive them around town.

Rob, being the visionary he is, said, “sure!” And, funny enough, it worked pretty well! So we’re bringing back that amazing event, driving a car with a canoe and a moose on top to a few of our favorite bars around Portland.

So check out the info below, and see all the ways you can come out and make our 30th that much more special.

Rob Tod next to his first big marketing campaign - a stuffed moose and stuffed bear in canoes on a car.

The Allagash River Cruise Schedule

Great Lost Bear

7/24 (4-6pm)

Enjoy an Allagash White at the very first bar it was ever poured—way back in 1995. Rob, our Founder, and Jason, our Brewmaster, will both be there to celebrate with folks at this craft beer mecca, right here in Portland, Maine.

Check out the Bear

Flatbread

7/30 (4-6pm)

The pizza aficionados at Flatbread have served up some of the tastiest pies in town, all while serving up some of the freshest Allagash White as well. Come enjoy $1 off Allagash White, all day long, as well as some celebration with our team.

Check out Flatbread Portland

Luke’s Lobster

7/31 (4-6pm)

A fellow B Corp, Luke’s is a staple here in Portland, with some of the freshest lobster and certainly one of the most beautiful views of Casco Bay that any restaurant has to offer. Come on in and experience a quintessential Maine meal: Allagash White and freshly caught fare!

Check out Luke's Lobster

Thirsty Pig

8/7 (4-6pm)

A craft beer staple in downtown Portland. Visiting the Thirsty Pig means getting a sampling of one of the best-curated craft beer tap list, alongside some top-tier sausages. Come here if you like good vibes, good sausages, and fresh beer.

Check out the Thirsty Pig

Dock Fore

8/14 (4-6pm)

An Allagash supporter since very near the beginning, Dock Fore is a Portland staple with more tenure than us here at Allagash. This bar is sure to deliver a true Portland experience for everyone to join.

Check out Flatbread Portland