Our love of soccer runs deep.
We couldn’t be more excited to share our collaboration with the soccer apparel legends at Umbro.
This limited-edition jersey is the first of its kind: completely custom with the quality you’ve come to expect from both of our brands. In each detail, you’ll find craftsmanship and meaning. And you’ll also look pretty cool in it, if you ask us.
For over a century, Umbro has helped define the look of the global game. From historic club kits to its unmistakable Double Diamond logo, the brand’s impact has extended beyond matchday—shaping soccer culture across generations and continents. And we couldn’t be more excited to write our brewery into that history.
Below, you’ll see folks from Allagash—our brewmaster, our founder, our hospitality director, our brewers, and more—repping this kit. We couldn’t think of a better way to show off our love for the beautiful game than inside of our beautiful place of work.
The love is in the details.
Like a well-balanced beer, our “Deep Currents” kit is meant to be instantly appealing while still rewarding thoughtful exploration. By working collaboratively with Umbro, we were able to weave meaningful details into every aspect of its design.
- The jersey’s overall design is inspired by the Umbro 90s-era.
- Flowing lines represent the Allagash Wilderness Waterway, the river system in Maine that our brewery is named after.
- The Allagash team crest, which we designed specifically for this jersey, is in the shape of our classic tap handle. Inside, you’ll find our signature river scene, our founding year, and the Allagash “A.”
- Three stars above the crest represent the gold medals Allagash White has won at the World Beer Cup, an homage to the tradition of stars in global football.
- The nape features our tagline “From Maine, With Love”
- On the back, the number “95” stands for Allagash’s founding year of 1995. While Maine is a reference to where our brewery is located: Portland, Maine.
- And within the number 95, you’ll find both a subtle leaf pattern—found on all Allagash beers—as well as a silhouette of the signature Allagash tap handle, found in thousands of bars and restaurants across the country.
