We had to figure out how to make citrusy, smooth, and beautifully hazy Allagash White pour out of a tap in the side of a tree. And we had to do it for an ad that we’re calling “Naturally Occurring.” To hear all the behind-the-scenes on how our engineering team worked up a tree pouring rig, and how we even landed on the idea for a beer-pouring tree in the first place, give this podcast a listen!
What’s in the episode
Brett and Liz of the Allagash Marketing team to hear all about their newest campaign, featuring Allagash White pouring out of a tree. They run through the idea behind the advertisement and how, through testing, it emerged as the clear favorite. They also talk through all of the logistics of filming a commercial like this, with real beer, a real beer-pouring tree, and a real location out in the woods of Maine. Plus, you’ll hear where the ads are running. Hope you enjoy!
